FINS BIAN Customer Campaign Execution Process API

Examples of Use

A bank implements a targeted cross-sell campaign in the customer servicing center to generate additional sales

Role Definition

Handle the deployment, execution and on-going refinement of a customer campaign. This includes many types of proactive customer campaigns such as up-sell, cross-sell and customer retention. The campaign execution process performs the initial selection and confirmation of candidate customers and includes providing critical feedback on the impact of the campaign to the design unit to support re-calibration and refinement of the specification based on practical experience

Related Business Scenarios

EXECUTE INTERACTIVE RETENTION CAMPAIGN

PROCESS INTERNAL UPSELL CAMPAIGN

EXECUTE INTERNAL CAMPAIGN

Core Business Object

CUSTOMER CAMPAIGN

Key Features

• Candidate customer selection/identification
• Customer interaction and response capture

• Campaign performance analysis and feedback

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Customers can use this integration template to accelerate implementation.