FINS BIAN Prospect Camapign Execution Process API
home
Examples of Use
A bank implements a targeted take-one mailshot acquisition campaign to attract additional customers
Role Definition
Handle the deployment, execution and on-going refinement of a prospect campaign. This includes many types of proactive prospect acquisition campaigns. The campaign execution process performs the initial selection and confirmation/validation of candidate lists and includes providing critical feedback on the impact of the campaign to the design unit to support re-calibration and refinement of the specification based on practical experience
Related Business Scenarios
Core Business Object
Key Features
- Candidate prospect selection/identification (list development)
- Prospect interaction and response capture
Campaign performance analysis and feedback
Customers can use this integration template to accelerate implementation.